Smart Training: Branding & Website
Smart Training provides top quality training for vocational qualifications, apprenticeships and traineeship.
I designed their identity, logo, marketing materials and website for their rebrand in 2016.
The Smart Training logo mark is created from 2 identical mirrored shapes joining together to create the 'S'. It represents the shape of the human brain. The interlocking shapes reflect the left and right hemispheres and creates a direct connection between the brand and the educational services Smart Training provides.
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